
The old poster (left) and what we did with it (right)


The London Drug and Alcohol Forum wanted us to update their drug information poster with new information. We proposed a whole new design with the following changes: • Greater clarity in typography and imagery • Clearer organisation of information hierarchy • All imagery shot individually on white background for greater clarity and ease of updating. The posters have proved extremely popular with schools, the police etc. The photoshoot for this was interesting as we were given security clearance to shoot at the facility where confiscated drugs are chemically tested and used for identification.